Expert Brian Kessman, Founder of Lodestar Agency Consulting, works as a consultant to creative and marketing organizations, advising on topics such as: positioning strategy, structure, and operating models.
The current standard for agency operating model practices is not conducive to promoting effective and profitable competition with that of modern marketers for reasons such as:
Company culture and practices don’t align with the agency’s strategic goals
Value and outcomes for clients aren’t being optimized due to inward thinking
Time wasting and delivery delays due to over-engineered processes
Valuable talent being tasked with low-value work
Employee engagement suppressed by old-school management mentality
Who is the Webinar for?
Directors of agencies
HR and Talent Directors
What will you Learn?
How to restructure your agency’s operating model to achieve ideal performance
How to improve your team’s operational agility
How to create an environment that promotes change
The foundations for increasing agency performance
The impact of changing client expectations and the reasons behind it
Expected Results of Participation
Strategic and operational alignment across the agency (operation model)
Stronger integrated work
Increase efficiency of operating model resulting in faster workflow
Less costly and easier-to-manage projects
Greater client satisfaction
Greater employee engagement
A culture of experimentation, learning, and continuous improvement
Past Webinar & Workshop Testimonials
Lodestar’s session on agency reinvention through Agile + Lean process was a game-changer for our agency.
Lodestar’s workshop spurred great conversation and pushed our people to think outside of their discipline.
Testimonials from Past Consulting Engagements
Lodestar introduced our team to order and structure at a time of immense flux, providing user exploration and project management techniques that enabled us to take our product development workflow to a whole new level.
Digital Project & Operations Manager, United Nations
Lodestar made us rethink our agency structure and brought clarity to multi-departmental inefficiencies that had long plagued our agency.
Agency Chief Creative Officer
…Lodestar’s insights were valuable not only in helping us unify our digital media process but the agency process overall…
Agency Chief Strategy Officer
Sign up Today
Webinar pricing starts at $149.00 for single registrants, with discounts available for larger groups. To sign up for Brian’s webinar click here. For more information on the webinar click here.