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Learn How to Make Your Agency More Profitable [Webinar]

Expert Brian Kessman, Founder of Lodestar Agency Consulting, works as a consultant to creative and marketing organizations, advising on topics such as: positioning strategy, structure, and operating models.

On Thursday, September 26th from 10 AM – 11 AM PST / 1 PM – 2 PM EST Brian will be hosting a webinar on how agencies can redesign their operating model to improve financials, quality of work, and employee experience.

The current standard for agency operating model practices is not conducive to promoting effective and profitable competition with that of modern marketers for reasons such as:

  • Company culture and practices don’t align with the agency’s strategic goals
  • Value and outcomes for clients aren’t being optimized due to inward thinking
  • Time wasting and delivery delays due to over-engineered processes
  • Valuable talent being tasked with low-value work
  • Employee engagement suppressed by old-school management mentality

Who is the Webinar for?

  • Project managers
  • Producers
  • Directors of agencies
  • C-suite members
  • HR and Talent Directors
  • Account managers

What will you Learn?

  • How to restructure your agency’s operating model to achieve ideal performance
  • How to improve your team’s operational agility
  • How to create an environment that promotes change
  • The foundations for increasing agency performance
  • The impact of changing client expectations and the reasons behind it

Expected Results of Participation

  • Strategic and operational alignment across the agency (operation model)
  • Stronger integrated work
  • Increase efficiency of operating model resulting in faster workflow
  • Less costly and easier-to-manage projects
  • Greater client satisfaction
  • Greater employee engagement
  • A culture of experimentation, learning, and continuous improvement

Past Webinar & Workshop Testimonials

Lodestar’s session on agency reinvention through Agile + Lean process was a game-changer for our agency.

Agency CMO

Lodestar’s workshop spurred great conversation and pushed our people to think outside of their discipline.

Agency Controller

Testimonials from Past Consulting Engagements

Lodestar introduced our team to order and structure at a time of immense flux, providing user exploration and project management techniques that enabled us to take our product development workflow to a whole new level.

Digital Project & Operations Manager, United Nations

Lodestar made us rethink our agency structure and brought clarity to multi-departmental inefficiencies that had long plagued our agency.

Agency Chief Creative Officer

…Lodestar’s insights were valuable not only in helping us unify our digital media process but the agency process overall…

Agency Chief Strategy Officer

Sign up Today

Webinar pricing starts at $149.00 for single registrants, with discounts available for larger groups. To sign up for Brian’s webinar click here. For more information on the webinar click here.

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